Improving Your Site Through Eye Movement Tracking

US scientists have employed special technology to track people’s eye movements over numerous web page layouts. Among additional important titbits, they seen that people viewed text before they looked over images, and concluded how you will could craft your headlines to grab quick attention.

Although that was just the commence. The research generated even more gems to give the web pages more eye-catching electricity?

Copy design and layout

Eyetracking studies proved that shorter sentences hold people’s attention, even though longer clusters tend to put people away reading. (Remember, we’re a lazy bunch! )

Research workers found the fact that optimum passage length just for holding focus was simply a sentence or two! So when you find that youre using sentences of 62 words or more, try distancing the text in more palatable chunks of 31 words.

Some webmasters split their web copy into two or more columns, mimicking newspaper styles. This may be employed by printed media, but groundwork showed which it doesn’t perform well on the web, with individuals losing focus over multiple columns.

If you’re using two-column duplicate on your web page, you’ve more than likely got even more text than you really need. Try cropping that to a more manageable period, or maybe splitting it over two pages.

Selection bars

These are usually placed in one of three areas on a site: top to bottom down the remaining or right hand sides, or horizontally through the top.

Eye traffic monitoring tests proved that sat nav bars relating to the right side outperformed the on the left. They received eye-fixations for much longer, though this may be due to the uniqueness value – people are even more used to viewing them on the left hand side.

However , the clear victor for getting focus was the horizontal top version, which stored people’s eyes for much longer than the up and down variants.

Campaigns and offers

When ever you’ve got a particular offer pertaining to visitors or you’re promoting an affiliate provider, placement is crucial.

Analysis found that ads inside the top left-hand portion of a webpage get the most perspective fixations. Advertisements on the right side don’t do so well. And curiously, that’s the exact contrary to the regulation for press advertising!

Moreover, if you place the ads or perhaps banners towards foot on the page, they’ll hardly be viewed at all. Important information of any kind of sort should always be above the flip so site visitors can see that without hitting the dreaded browse bar! Advertising and offers close to copy is mostly a really valuable trick. Ads close to statements get the most attention, while banners and advertising above the logo and navigation bar are always less effective.

Textbased adverts always outperformed visual ads in tests, in all probability because people remember to read these people. So think about using fiel ads with a few catchy duplicate – not only a pretty picture!


While people appear to look at text message before pictures, graphics even now play a vital role. The video or graphic aspect is actually a primary impact on each of our (subconscious) acclaim of the site itself, and larger images with bolder graphics command many visitor’s attention.

A typical postage stamp mug-shot was identified to get a fast glance by just 10% of individuals, so that is not a wonderful contender with respect to precious space on your website. But an standard sized picture of about 230 x 230 pixels attracted longer attention from above 70% of test topics – and so if you’re opting for an image, it is well worth your time to go meant for broke!

Another finding (that just confirms what authorities have been declaring for years) is that very clear human face drew one of the most attention. People are interested in people, and profound emotional reactions are drawn from interaction with other human content.

Interestingly, the tests also found that people typically click on photographs and images – even if they don’t lead everywhere! So it could possibly be an idea to hyperlink your pictures somewhere relevant, or to throw open a pop-up home window?? The research as well showed that people recall simple facts, titles and places best when ever they’re presented as text message. But new, unfamiliar concepts and details were better recalled as soon as they were presented through design and movement.

So when ever you’ve got different levels of details and depth to convey, think about how finest they could be communicated. It’s best to color the broad strokes with eye-catching head lines and highly effective copy. But if you’ve got a fancy concept to put across, think about using layouts, audio or perhaps video instead.

Remember, when each element on your page draws focus, you’re producing a connection — and people will take more time to think about what youre offering. Every second they stay on your blog is another second they’ll keep away from your competition!